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Hispanic Journal of Behavioral Sciences
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Is Acculturation a Dynamic Construct?

The Influence of Method of Priming Culture on Acculturation

Julia Lechuga

The University of Texas at El Paso, Julialec{at}miners.utep.edu

Recent evidence suggests that culture is a dynamic construct activated in response to cues encountered in a given situation. Research on acculturation indicates that this is a complex construct that might be domain specific. Two studies were undertaken to investigate the effect of two ways of priming culture on acculturation and enculturation scores in a Hispanic population. In study 1 (N = 59) culture was primed by exposing participants to cultural icons and symbols representative of Mexican and American Culture. In study 2 (N = 145) culture was primed by randomly assigning participants to answer questionnaires in English or Spanish. Results suggest that affiliation with host and/or heritage cultures is a malleable construct. Implications for acculturation measurement are discussed.

Key Words: acculturation • priming culture • frame switching • Hispanic

Hispanic Journal of Behavioral Sciences, Vol. 30, No. 3, 324-339 (2008)
DOI: 10.1177/0739986308319570
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