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Communicating the HIV/AIDS Risk to Hispanic Populations: A Review and Integration

California State University, Los Angeles

The HIV/AIDS epidemic has disproportionately affected Hispanics in the United States. Additionally, HI V/A IDS prevention programsforHispani cs have encountered diffi culties with cultural appropriateness. Using McGuire 's popular communication/persuasion model as a framework the goal of this article is to review and integrate past research on communication factors affecting HIVIAIDS prevention among Hispanics. More specifically, the study has two main objectives: (a) to review research on input variables related to HIV/AIDS prevention in Hispanic populations. In particular, it analyzes past empirical research investigating source, message, channel, and receiverfactors associated with HlVprevention, and (b) to address the implications of the findings on output variables induding design, implementation, and evaluation of culturally appropriate HI V/A1DS prevention campaigns for Hispanic populations.

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