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Hispanic Journal of Behavioral Sciences
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Television Commercials and Food Orientations among Teenagers in Puerto Rico

Wanda Del Toro

Danny Velez & Del Toro Strategy Consultants, Inc.

Bradley S. Greenberg

Michigan State University

Public andprivate ninth to twelfth grade high school students (n = 225) in San Juan were surveyed. The Spanish-language questionnaire assessed television behaviors, particularly those related to television commercials, in conjunction with food preferences, consumption, and buying behaviors. Amount of television viewing wasfound to be consistently correlated with the amount ofsnacking that was done and with the belief that more eating in general was goodfor you. Girls expressed more desire than boys for TV-advertised foods and had more positive attitudes toward television commercials. TVviewing was not related to the number of meals eaten, number of meals skipped, or the frequency of eating out.

Hispanic Journal of Behavioral Sciences, Vol. 11, No. 2, 168-177 (1989)
DOI: 10.1177/07399863890112006
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Home page
 Arch Pediatr Adolesc MedHome page
H. L. Taras and M. Gage
Advertised Foods on Children's Television
Arch Pediatr Adolesc Med, June 1, 1995; 149(6): 649 - 652.
[Abstract] [PDF]