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Hispanic Journal of Behavioral Sciences
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General Values as Related to Clothing Values of Mexican-American Women

Karen Kaigler-Walker

Woodbury University

Mary K. Ericksen

Southwest Texas State University

As part of a broader study designed to determine the culturalfactors that influence the clothing and appearance of Mexican-American women, the relationship between general values and clothing values and the hierarchy of each value type was explored. Using standard scales, it was found that a relationship existed between the general values and the clothing values of the subjects. A unique hierarchy of both general and clothing values were found for the Mexican-American women subjects that was reflective of, but different from, those of Mexican and Anglo-American women subjects. Of greatest interest was the pioneer nature of the use ofscales that have not been usedpreviously on a Mexican or Mexican-American population.

Hispanic Journal of Behavioral Sciences, Vol. 11, No. 2, 156-167 (1989)
DOI: 10.1177/07399863890112005


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